Search engine optimizers have a long segregated search engine intention to three types: get information, make a purchase or find a business or person.
Google instructions have offered a different approach to the latest quality Ratri: “Know Simple”, “Know” and “Do.” The Google Method helps prioritizing the effort to optimize for today’s search and elements controlled by A.
Here’s how to adjust your organic search strategy based on new instructions.
“Simple” questions
On Google, search engines who need a quick answer have a “simple” intention. Examples include “weather”, “when the Empire State Building building was” or “how much protein in the egg”.
These are low -priority keywords because Google now provides very satisfactory answers in search results and deletes the need to click (especially with new AI reports).
This does not mean that on your website ignoring “familiar” questions. Answer the visitors’ questions to prevent them from leaving, but do not expect the traffic management answers.
Questions ‘know’
“Knowing” questions are asking for a long time, more detailed answers. Before the AI Google overview, he only served “excerpts” for quick answers that required search engines to click on links for complete explanation.
The AI overview provides much more details than the excerpts represented and there is often no need to click ease. Consider the AI reporting for “why use probiotics”. The answer includes links, but its thoroughness suggests that there is no need for another reserve.
However, the creation and optimization of the content for the “know” quers could create reclaimed traffic and, like the “know simple” answers, to help visitors.
Answers in AI reports to “Why take probiotics” are thorough and detailed. Click the image to enlarge.
“Do” querries
Searching “Do” means action and occupies the huge potential of organic search. The action could be purchasing an item (“magnesium online”) or on holiday (“what to see in Hawaii”).
Google states that some “to” QSERNY is “open”, which means that the types of content Mary could help. For example, the “Bathroom Organization Ideas” searches may want to browse pictures and videos, read instructions or both.
Many “to” devices cannot be answered in an overview of AI or excerpts. The search engines are likely to click on the results and perform the action.
Therefore, such questions have solid SEO potential.
The intention of “to” turns that will be commercial or informative – are important to SEO. Information questions offered to show the product in context, such as the Cabinet dealer, which connects the search for “bathroom ideas”. This content can manage sales and help AI to understand your items.
For example, Home Depot produces many guides that acquaint and refer to products. The Home Depot 1 teaching program in the ecological search on Google is explained to the “repair of drywall”, explaining how to fix and fix drywall and connect with these products.
The tutorial included a video, difficult level and duration. Users can add products without leaving the page. The tutorial responds to the “Do” question and generates the operation of an organic search that controls conversions.
Home depot tutorial included in the video, difficult and duration. Users can add products without leaving the page. Click the image to enlarge.