In 2025, most global executives of consumer products in the near future. Many people believe that raising prices will not increase revenue growth and could lead to retailers’ resistance and at the same time greatly reduce consumer demand. According to Deloitte’s new outlook, this is the new industry “2025 consumer products”.
Deloitte’s annual report for consumer products evaluates the global status of the industry. The company analyzed the first 100 global consumer companies according to income and also examined (in October 2024) 250 consumer product executives around the world in companies with an annual return of at least $ 500 million – from food and drinks, households, personal care and beauty and clothing verticals.
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According to the study, nearly two -thirds of respondents plan to allocate more of their innovation investments in creating truly new products.
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Most of the companies surveyed allocate sources to digital and retail media.
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In addition, interviewed managers assume that marketing and sales will experience the best return on investment.