Online personal shopping platforms LOOKIERO and OUTFITTERS have an Anddes that they are joining forces. The Lookiero Outfittery Group wants to become a European market leader in assisted online shopping.
Outfitters is a German personal shopping service. It focused on male customers, but now offers services to women. The company is known in the Dach area. Lookiero is another personal shopping platform focusing on styling women. It is a Spanish society that has a strong presence in France.
A combination of forces into one platform
Companies are now carried out for fusion. Both brands will continue to operate under their own name with their own headquarters and teams. Upon completion of the merger, they will use one platform to continue operating their existing customers.
“Merging allows us to build a global leader in digital shopping”
“The merger allows us to combine our technological strengths and our deep understanding of our customers and build a global leader in digital personal shopping of the future,” said Oier Urutia, CEO of Lookiero Outfittery Group.
Planned extension and focus on EBITDA
The new Formd Company has the presence of 13 markets, as part of an active customer base of more three million. By combining its expertise, the company wants to add a new fashion brand to the platform. It also wants to expand at international level, although it has not yet seen.
Companies reached a total of EUR 130 million in 2024
Last year, the company achieved a total of EUR 130 million. This year, the group wants to increase this turnover. It also wants to achieve the profitability of both brands and at the same time achieve the two -digit margin of EBITDA.