The well -known manufacturer of German sportswear Adidas has grown its online presence. Last year, the company realized online sales of EUR 4.3 billion. That was the inclusion of 6 piernt.
Adidas has recently published its annual report for 2024. The company is known for its sportswear and shoes. It has its own online store where customers can order products, but also works with online markets like Zalalando and H&M.
Last year, the total sale of a direct consumer company (which includes its sale in brick and mortar stores) last year. This was an increase of 11 mols compared to the previous year.
Net sales in Europe increased by 20%
Adidas returned to EUR 23.7 billion in 2024. This was an increase of 11 piernt compared to the previous year (EUR 21.4 billion). Within Europe in 2024, the company increased its net sales by 20 Pierient. On the continent it reached a net sales of EUR 7.6 billion.
Adidas generated net sales of EUR 7.6 billion in Europe
In the US, net sales decreased slightly with 2 pierce. The company claims that this is caused by a conservative approach to the wholesale channel, as there was still an increased stock in the US. In addition, the sale of Yeezy (Kanye West clothing line) was lower.
13% increase without selling yeeza
In 2023, Adidas achieved a profit of EUR 300 million thanks to the sale of Yeezy. A year later, this profit was 200 million euros. By the end of 2024, Adidas canceled his cooperation with West in a suitable answer after publishing a clotting with swastika in his store.
According to the manufacturer of sportswear in 2024, adidas revenues increased by 13 pierient, excluding the sale of Yeeza in 2023 and 2024.