The persecution of the virality of social media is tempting. It is easy to think that one post will accumulate millions of views and are rising overnight your brand. But what happens next? The algorithm moves on, drops and attention evaporates.
Instead of chasing the fleeting internet glory, focus on a real commitment and community. This leads to the brand’s loyalty to the silgger brand, a deeper connection and content that works long after the hype looks.
I am a long -time creator of B2B and B2C content and social media strategist. Here’s what I read about building an audience on social platforms-five keys to lasting success.
Transparency
Sabai, a brand of sustainable furniture, shares the content of behind the scenes such as material sources and feedback from customers.
People love a good story – including the process of your work. Whether it is the development of products, brainstorming or day, behind the scenes, which makes your brand feel human and relative. Even if you are with a camera, the display will help people contact you and your business.
Sabai, a brand of sustainable furniture, often shares the backstage content, from materials to feedback from customers for new designs. Instagram Sabai posts bring their audience to the story of origin and creative process.
The next time you create something, document the process. Share maxima, fighting and a small victory – so people feel part of the journey.
Consistency
Reconcine, the sparkling water society, has a clear presence and content of social media that corresponds to its vibration.
Virality comes and leaves, but discovery lands to people coming back. The recognizable voice of the brand, aesthetic and rhythm of broadcasting is your content identifiable.
Reconcine, a sparkling water brand, has a significant presence on social media – pastel colors, unique aesthetics and an infomalian copy. Whether it is at all, a product of product or wellness tip, the content is in line with vibration.
Stick with several key colors, tones and content topics. Do not exceed. With Canva, Build has a simple template using your brand colors and clean to, after growing.
Commitment
Telfar, an apparent accessory provider, makes the community part of its identity with customer posts and feedback.
Social media is not just talking about people – conversing with them. Cooperation with the audience helps to transform occasional followers into faithful fans.
Telfar, a brand of apparent accessories, makes the community part of its identity. Employees contributions in Instagram photos and feedback on product drops that feel like cultural events. Telfar keeps fans enthusiastic and invested outside the purchase of a product.
Spend a few minutes after each post by joining the audience through comments and direct messages. Ask, listen to feedback and make them feel heard.
Valuable content
Omsom, Asian food Mercihant, mixes education with fun.
The best brands are not only sold – they educate, enjoy and inspire. Valuable content makes people want to stick when it is a tutorial, information contribution or entertainment industry.
Omsom, Asian food brand, mix education with fun. The content team breaks down myths on food, emphasizes insufficiently represented ingredients and deploys, but informative contributions. They also share hackers of cooking and a guide with a stepbed and help the audience get more of the product in testing that brands can be informative and Entertainment.
Create content that informs your audience about your goods and industry.
Long -term
Gold, the nutrition brand Wellness, produces evergreen content, such as customer recipes, a key part of its strategy.
The virality is a short-term but evergreen content-DRUS, which remains coming for months or years, always leads a commitment. Example includes questions, personal stories and guides.
Gold, a nutritional wellness brand, makes the evergreen content a key part of its strategy. The GOLDE Instagram account included a brief brief, shared highlighting of customer recipes and assembly posts. The brand offers timeless wellness tips and practical ways to integrate them into everyday routines, so the content is valuable long after its publication.
Focus on content that is useful in a year.