In the UK, 46 percent of online shoppers feel amazed with a number of options and information on retail websites. And one of five shoppers says they stop shopping when they get a pop -up window at the initial moments of the session.
This data comes from the intention of the intention, the messages created with the intention to disconnect between what online shoppers want, and the experience they gain when shopping. In December 2024, a population of 2,000 online shoppers in the UK was monitored in December 2024.
Manipulative tactics
According to the postponement, 63 percent of shoppers feel that websites of electronic trading use inappropriate or manipulative tactics to influence purchasing decisions. This is not a surprise, because research at the beginning of this year has shown that the most famous marketplaces and social media platforms are using dark patterns. These are proposals that manipulate consumers in the mayor’s impulsive purchases or to reveal more data.
Information at the wrong time
The report shows that most retailers rely on information such as the time on site or the number of observed to start tactics or on-site experiences, such as pop-up windows, shortcomings of messaging or emails. However, this tactic does not connect to customers’ Day. The fact that shoppers are on a certain page does not require them to mean they are in a certain shopping internship.
76% of shoppers would have a better experience if the information was good
As a result, 76 percent of shoppers argue that their experience would improve if they received the right information at the right time. This would also cause them to buy more in this online store. Using real -time customer behavior, retailers would help to know when to start popping windows with a greater degree of success.
“Retrieve from the general tactics”
“There is no secret sauce.” The more suitable we are, the greater the impact we create. For ECOMMERCE, this means withdrawing from the general tactics designed for all, but which have only a few impact. It means listening and responding to celebrity. As in real life, ”said David Mannheim, CEO of Made With Intent.